Do Social Media Influencers Use AI Writing?

Influencers come in many forms these days, whether promoting professional insight on Linkedin, pushing products on Instagram, or making engaging content on X, there is a need for diverse content strategies across social media platforms.

Influencers and content creators use AI writing simply because the demand for content is so large that very few people can fill it. Not to mention, today, there are so many AI tools for social media management, that not using them at all is simply a commitment to not outputting the best posts possible.

Table of Contents

• Why Social Media Influencers Need to Use AI

• How to Make AI Writing Sound Human For Social Media

• Human Influencers vs AI Influencers

• Conclusion

Why Social Media Influencers Need to Use AI

Need is a strong word. And of course people can choose not to use AI but if they seriously want to engage in creating social media content as a revenue stream, AI has to be an essential part of their toolkit.

That doesn’t mean the best way to make content is simply pressing generate on a Chatbot and pasting its answer into LinkedIn, however, using a Chatbot to refine your words and format it most strategically not only enhances your words and meaning, but it’s a solution available to users of many AI writing softwares.

These Forbes and Eweek articles detail all the ways you can leverage AI writing to your advantage on social media from strategy, to brainstorming ideas for posts, to writing the actually verbiage.

Demand for content is another pressing issue for the modern influencer. Today, an influencer has to engage their audience on X, LinkedIn, Tik-Tok, Instagram, Facebook/Meta, Reddit, and more.

Automating any part of the process takes a huge load off those creators and if that load comes in the form of content generation, they can now leverage AI to adapt their writing to each platform and the demographic that uses it.

Because different age groups and educational levels engage on LinkedIn and Instagram, it’s best to alter the language of a post in order to effectively reach a target audience. AI technology can take care of these difficult tasks, instead of burdening influencers.

Here's a post from Reddit's r/Marketing discussion where a user studies the results of using AI to write every post. Although his X results were lackluster, he saw incredible benefits to using AI for LinkedIn, a platform where sharing your thoughts has much more material benefit anyway.

How to Make AI Writing Sound Human For Social Media

The audience’s problem with AI’s presence in social media has always been authenticity. People are more willing to engage with and buy from authentic humans that are interested in showing the world their unique self through their postings.

That doesn’t immediately negate the possibility that generative AI could help a creator’s influencer marketing though. They just have to know how to use AI-generated content to optimize their humanness and they have to know which are the right AI models to use.

An ordinary bot like ChatGPT has a bad reputation for sounding so robotic that most people can instantly tell the text originates from an AI algorithm and not a person. However, undetectable AI writers offer a solution. By recognizing the watermarks of AI writing and the necessary elements of human writing, they can alter the style of any text to read more human.

Undetectable AI writers can either humanize content that is already generated by an AI or they can generate human sounding text themselves using natural language processing or NLP.

Human text and undetectable AI text are the highest forms of written content. Undetectable AI text can seamlessly replace human writing in social media posts, marketing campaigns, e-commerce, and more. Not only that though, but AI can use its machine learning more cohesively than a human can use their social listening to gather information about their audience and the current cultural moment.

If you want undetectable AI text to sound more than just human, but appeal to a particular target audience, you can ask the chatbot to write for the real people you’re trying to engage with.

Human Influencers vs AI Influencers

The question shouldn’t be “Do Social Media Influencers Use AI Writing?”, of course they do. The real question is how much do they use AI, and in some use cases, people are using AI to make entire social media eco-systems, not just captions on a post.

If you can automate writing a post, you can automate an entire timeline across numerous platforms. It all depends how much you engage with the AI. Audiences will question the authenticity of your posts the more you leverage AI to do so, but for users that aren’t bothered by such accusations, they end up reaping the benefits of high engagement.

Between using AI image generators to create avatars for their accounts, to using AI to write their posts and hashtags, virtual influencers like Lil Miquela have made every aspect of their social media presence a collaboration between humans and AI, and their engagement has the metrics to prove its a strategy for success when done right.

Conclusion

being a social media influencer has proved to be so profitable that it’s no longer considered a hobby, but a legitimate profession. And in any legitimate profession, there are benefits to using AI to automate and optimize certain practices that don’t align with an influencers strengths.

Before AI, Social Media was the last technological advent to change the world, when the two are used in perfect concert with each other, people and computers help each other reach their full potentials. Whether it’s an influencer trying to sell their books and using AI to target the right readers across LinkedIn, or a fashionista trying to appeal to X users around the world using AI writing that appeals to their humanity in countries where different stylistic elements are considered natural.

Even for brands and virtual influencers, AI writing with a human touch has changed the way social media is leveraged for digital marketing. Undetectable AI tools have made it possible to write a huge load of content, each unique from the next with specified purposes to engage every individual across different spectrums of people.

This is the AI age, the sooner influencers hop on the bandwagon, the more advantageous it will be for them. We need to all learn these tools to get the maximum amount of benefit from them and learning how isn’t so hard, just ask a Chatbot.