How to Grow Your Social Media Presence With AI

Social Media Before and After AI

Growing your social media presence and following with AI is the best way to boost your social media accounts, regardless of what social networks you want to target. Given all the recent technological advances, any type of content can be improved with artificial intelligence (AI) assistants.

AI is everywhere in social media these days, from AI images and videos that are dead giveaways to followers, or AI writing that no one can detect. Today, influencers and ordinary profiles alike see the benefits in AI for social media.

Content creation was once a difficult, laborious, and slow task. Users would have to touch on trending topics, personalize writing to their target audience, and incorporate valuable insights and metrics into their social media strategy. Now, all these things can be AI powered to save time.

How to Grow Your Social Media Presence With AI

There are a multitude of ways for content creators and social media managers to leverage AI in their marketing strategy. Lets go through the list of AI powered solutions for influencer marketing.

Content Creation

The best use case for artificial intelligence in social media is leveraging AI powered tools for creating content, such as undetectable AI writers. These writing tools can generate text for any type of content from X posts, to Instagram, to LinkedIn.

AI tools for content creation don't stop at text though, you can get ChatGPT, Canva, or Midjourney to generate images such as art or marketing materials. Today, many of these engines are so powerful, you can't tell whether a piece of content created by their AI systems is human or not.

Sometimes, a useful enough LinkedIn post will pop up on search engines from people querying for that information. This makes AI for SEO content generation just another tool that can up your social media game on LinkedIn.

Social Listening

AI with natural language processing (NLP) has made social listening sharper than ever. AI can now let users target audiences more effectively by understanding complex concepts like dialects, slang, and more.

AI can do more than jump on various trending topics of the moment like the Studio Ghibli filter, it can brainstorm new strategies while personalizing your content toward the exact type of follower you want to engage with.

Also, social listening with AI lets you analyze public sentiment and track your competitors to give you a clearer understanding of what direction to take your content.

Customer Service

If you're the social media manager for a brand with high demand for customer service, AI powered assistants allow your brand to interact with followers at any time, offering instant solutions and data retrieval to address a follower's needs almost immediately.

Content Management

Timing is everything in executing an effective content strategy. AI powered content management allows you to monitor social media networks to identify peak engagement times, schedule posts for the future, and create content calendars with your strategy built in.

Performance Analysis

Incorporating social media insights is the key to making better content with more reach. Analyzing these insights with AI allows you to know the performance of your content and your competitor's.

Optimized Advertising

No one likes wasting money and before AI, creating ad campaigns on social media that weren't optimized was tant amount to just that. Using AI to set the right budget for your ads, monitor their engagement, and adjust the ads according to data at the right time ensures not a penny goes wasted from your budget.

AI Eco-Systems

Today, trending topics on social media are abused by people leveraging AI to create entire AI eco-systems made of Deepfakes and AI influencers that generate fake engagement and trends that inevitably lead to organic engagement and trends.

Conclusion

There are many benefits and drawbacks to how AI is used in social media. At this point, abstaining from using the technology doesn't just downgrade your content but wastes the money and time you input into your content strategy.

Social media always carried with it some responsibility from users. So do generative AI tools. These technologies can be used for good or evil when bound together. However, the solution to how we identify bad actors online is clearly acquiring better AI models and AI algorithms to thwart the fakes.

What is AI on social media? It's the future of how we engage with each other to save time making better, more useful, and engaging content for our audiences.